Duncan McCall
A Marketing Communications Firm
Duncan McCall is a marketing communications firm based in Pensacola, Florida. Our Team is skilled in the development and execution of strategically-sound advertising, marketing and public relations campaigns in traditional and new media. We're also skilled at web design and online marketing. If you have a product or service that you need to sell more of, give us a call.
These digital billboards automatically update with the latest wait time at West Florida Hospital’s Emergency Room.
A Spanish language brochure for the Lifeguard Air Ambulance Costa Rica operation.
We’ve launched a new web site for the Duncan McCall Pipe Band in time for their new CD and Fall concert.
8% of Internet Users Account for 85% of all Clicks
The results of an update to research conducted by comScore, Starcom USA and Tacoda, indicate that the 8% of internet users account for 85% of all display ad clicks, and only about 16% of users click on an ad at least once a month. Linda Anderson, author of the study, concludes that “...marketers who attempt to optimize their advertising campaigns solely around the click are assigning no value to the 84% of Internet users who don’t click on an ad…”
However, their research has also shown that online display ads generate significant lift in other ways.
Read the article at www.mediapost.com.
Much has been written lately about the imminent demise of traditional media-newspaper, TV, and radio. While it’s true these industries are suffering, I’m not ready to recommend that all of our clients’ marketing budgets be shifted to Facebook campaigns just yet. The business of marketing is changing fast, but right now, in the trenches, there is still no better way to consistently reach large numbers of potential customers than advertising in traditional media, particularly for local advertisers.
At the Very Least, Know What They’re Saying About You
Even if your business is not heavy into online marketing, Facebook, or Twitter, people may still be talking about you online. Here are a few tips and links to free tools to get you started in online reputation monitoring and management.
Note: Your e-mail will not be disclosed to anyone and you will be able to opt out at any time.
