Common small business website mistakes -- and the simple fixes
Small and mid-sized businesses (SMB) know they need to have a website. However, most of them seem to be doing it wrong.
An analysis of more than a million SMB websites (700,000 in the US) by SMB DigitalScape, a small business data collection and analysis engine, reveals that the majority of SMB websites lack some very simple basics that are potentially crippling their businesses.
- Six out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.
- 74.7 percent of SMB websites lack an email link on their home page for consumers to contact the business.
- 65.7 percent of SMB websites lack a form-fill option to enable consumers to request information.
- Over 90 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.
- Sites lack basic SEO features, lowering their search rankings.
What can you do to avoid these common pitfalls?
- Build a responsive website that caters to a growing field of mobile shoppers and those looking for information about goods and services on phones and tablets. Bryan McCall recently spoke about responsive design at the ITEN Wired conference in Pensacola. More and more consumers are browsing and buying from mobile screens - every business website should be optimized.
- Include contact information and social media buttons on every page. If your “About Us” page comes up in a search, people should still be able to contact or “like” you without digging for the information.
- Invite people to email your company and request information with a form that offers some top options and a space for comments.
- Make sure the back end of your site is built for SEO.
- Improve your SEO and the time spent on your site by adding useful content in the form of a blog or news page.
Making these few changes will help bring more customers to your site, keep them there longer and convert them into sales.