Top 10 Media and Marketing Books

Posted by Bryan McCall

adage.com posted their pick for the top 10 media and marketing books of all time. This is a good reading list for anyone involved in marketing. I can recommend each of them except for The Book of Gossage, which I've never read. But it's on my list now. My all-time favorite marketing book is Hey, Whipple. Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan, number five on the list. I have to thank Mark Tully for turning me on to it years ago.

  1. "Positioning: The Battle For Your Mind" - Al Ries and Jack Trout
  2. "Ogilvy On Advertising" - David Ogilvy
  3. "The 22 Immutable Laws Of Branding" - Al Ries and Laura Ries
  4. "E" - Matt Beaumont
  5. "Hey, Whipple. Squeeze This: A Guide To Creating Great Advertising" - Luke Sullivan
  6. "Where The Suckers Moon: The Life And Death Of An Advertising Campaign" - Randall Rothenberg
  7. "Good To Great: Why Some Companies Make The Leap And Others Don't" - Jim Collins
  8. "The Book Of Gossage" - Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
  9. "Influence: The Psychology Of Persuasion" - Robert B. Cialdini
  10. "Blink: The Power Of Thinking Without Thinking" - Malcom Gladwell

 

 

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