Duncan McCall
An occasional blog from Duncan McCall about marketing, advertising, and other somewhat relevant news.
Posted on Sunday, Aug 23, 2009 by Bryan McCall | Comments: 0
Congratulations to our friends at KA Med Data. Inc. Magazine has named the healthcare recruiting and staffing, consulting and technology company the nation’s 2,232nd fastest-growing private company. The ranking recognizes KAMedData’s ability to generate revenue while managing a growing staff and developing successful business strategies. This is the second year that KAMedData has been recognized in the Inc. 5,000 list.
Posted on Tuesday, Aug 4, 2009 by Bryan McCall | Comments: 0
Having a good web site is a cost of doing business today. For many types of business, people simply will not take you seriously if you don’t have one. But, with over 170 million web sites out there, you can’t expect to put up a site and have business just start pouring in. In this article, we present an overview of some of the more important aspects of Search Engine Optimization and Search Engine Marketing. These techniques can increase “organic” traffic to your site. We will go into several of these topics in more depth in upcoming posts, but let’s get started…
Read MorePosted on Friday, Jul 31, 2009 by Michael Duncan | Comments: 0
Two recent surveys by Information Strategies, Inc. show that effective e-mail campaigns can increase new business by as much as 20% over the course of a year. And new business from existing clients can be increased by nearly 40%. This, and other similar reports, shows that maintaining constant contacts with potential and existing clients through e-mail is an effective sales tool, even in this economy.
Read MorePosted on Wednesday, Jun 24, 2009 by Michael Duncan | Comments: 0
The economy may be turning around. It may not be. The news varies from day to day. But, for now at least, times are still hard for a lot of us. Which means it is time to step up advertising.
It’s a fact: companies that maintain strong advertising during economic downturns tend to come out the other side with increased market share and a stronger business. Times like these present opportunities for stronger and more aggressive companies that are willing to invest in advertising. And times like these lead to timid companies going away. Here’s why.
Read MorePosted on Wednesday, Jun 24, 2009 by Bryan McCall | Comments: 0
Being different is essential for a successful product or service. A powerful point of differentiation can mean the difference between being a market leader or just one of the crowd. I was reminded of this once again recently when a campaign promoting a key difference led to exceptional results for one of our clients.
Read MorePosted on Tuesday, Jun 2, 2009 by Bryan McCall | Comments: 0
If your business has a physical storefront, you need to sign up at Google’s Local Business Center. Claiming your business’s listing on Google allows you to update and add to the information Google has about you. You can specify business categories, upload photos, and even adjust where your business appears on a Google map search. We’ll show you how…
Read MorePosted on Monday, Jun 1, 2009 by Michael Duncan | Comments: 0
We would like to welcome Nick Johnson to our staff as a new designer. We know we will see great things from him.
Posted on Friday, Mar 13, 2009 by Bryan McCall | Comments: 0
adage.com posted their pick for the top 10 media and marketing books of all time. This is a good reading list for anyone involved in marketing. I can recommend each of them except for “The Book of Gossage,” which I’ve never read. But it’s on my list now. My all-time favorite marketing book is “Hey, Whipple. Squeeze This: A Guide to Creating Great Advertising” by Luke Sullivan, number five on the list. See the list…
Read MorePosted on Friday, Feb 13, 2009 by Bryan McCall | Comments: 0
Red and orange make you hungry, or so conventional marketing wisdom says. But a new study says that red also encourages you to pay more attention to detail, while blue makes you more creative.
Read MorePosted on Monday, Feb 9, 2009 by Bryan McCall | Comments: 0
The economic downturn is sweet for Hershey as fourth-quarter net income increases 51%. Of course, they spent more on advertising.
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