Duncan McCall
Duncan McCall is a marketing communications firm based in Pensacola, Florida. Our Team is skilled in the development and execution of strategically-sound advertising, marketing and public relations campaigns in traditional and new media. We're also skilled at web design and online marketing. If you have a product or service that you need to sell more of, give us a call.
Just Launched: A new web site for the Saenger Theatre in downtown Pensacola—the premier performing arts venue in Northwest Florida.
We’re happy to help Grover again in his campaign for Escambia County Commissioner.
Just launched: A new web site for Gulf Winds Federal Credit Union—one of the largest and oldest credit unions in the region with nine locations in Florida and Alabama.
7 Things You Must Include in Your Online Press Release
Like most pieces of the marketing world, the press release has certainly evolved with the Internet. These days you can create a multimedia masterpiece and distribute it around the globe in moments. And instead of hoping that it’s picked up by a business journal or trade magazine, you can see it spread and multiply on websites, blogs, Twitter, and beyond. To help you generate the buzz you need, here are seven things you need to include in your online press release…
Ready for the Recovery? Fine Tuning Your Marketing Campaign for an Improving Economy
If the recent economic numbers have got you daydreaming about all the new customers and orders you’ll soon be enjoying, you’re not alone. Business owners and marketing managers around the country have been waiting a long time to hear the recent news: that jobs, prices, and even profits, are finally coming back.
4 Ways to Save Money on Your Pay Per Click Campaign… Without Losing Profits
If we could find a way to measure such a thing, I’d venture an estimate that it takes somewhere around ten minutes for the average business owner or online marketer to find out that pay-per-click advertising can be a lot of fun… and about five minutes more to discover that it can be really expensive.
And therein lies the problem: one of the easiest and most straightforward ways to bring visitors and shoppers to your website also carries a potentially heavy price tag. With the current bids for some keywords on Google, Yahoo, and Bing running five and ten times what they did a few years ago, how can savvy marketers make any money?
The answer, as always, isn’t in spending more, but spending better. Here are four sure-fire ways to cut your PPC costs without messing up the bottom line:
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