Duncan McCall
Duncan McCall is a marketing communications firm based in Pensacola, Florida. Our Team is skilled in the development and execution of strategically-sound advertising, marketing and public relations campaigns in traditional and new media. We're also skilled at web design and online marketing. If you have a product or service that you need to sell more of, give us a call.
We worked with Kontact Intelligence to design a new web site for the physician recruiting team at Florida Hospital in Orlando. The site ties in with KI’s online recruiting tools.
Michael’s first assignment as a new board member of the Friends of the Saenger was a new direct mail design reminding members to remember the Friends of the Saenger with their holiday gifts. A new exterior photo was needed and Michael set up to shoot while people were showing up for the Camelot performance. “While many people might think my chances at photography were ruined by the weather,” says Michael, “I knew the rain would add extra glitter to the bright, new Saenger.” With umbrella and rain gear in hand, Michael was able to capture a photo that shows the restored Saenger in her true light.
A Florida Trend magazine cover wrapper for Team Santa Rosa highlighting the area’s solid workforce.
Web Design Checklist
A successful web site is as much about the details as it is about the big idea. Many small factors contribute to a site’s effectiveness or lack thereof. To help you get started thinking about it, we’ve put together a checklist of factors to keep in mind. Details will vary from site to site, but this general list will apply to most small business web sites.
Direct Mail—A Novel Marketing Tool?
Last week I received a very nice marketing piece in the mail promoting Yahoo’s online advertising services that got me thinking about this. Direct mail has been grouped into the list of media that will be going away because of everything online. While the death of all traditional media has been greatly exaggerated, direct mail is definitely doing well. There are good reasons why one of the world’s largest online advertising providers is using direct mail in their business development strategy.
The Goal is to Make You More Money
Over the years I’ve heard variations on comments expressing trepidation working with “creative” people. (Some) clients don’t want to hurt our feelings by critiquing our work or our ideas, because they perceive us to be so attached to our creative ideas. While there are people in the business who are that attached to their work, most of us understand our goal is to make you more money. We enjoy the creative aspects of the business, but we’ll create oil paintings or play bagpipes if we need a creative outlet…
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