Duncan McCall
Duncan McCall is a marketing communications firm based in Pensacola, Florida. Our Team is skilled in the development and execution of strategically-sound advertising, marketing and public relations campaigns in traditional and new media. We're also skilled at web design and online marketing. If you have a product or service that you need to sell more of, give us a call.
Just launched: A new web site for Gulf Winds Federal Credit Union—one of the largest and oldest credit unions in the region with nine locations in Florida and Alabama.
We worked with Kontact Intelligence to design a new web site for the physician recruiting team at Florida Hospital in Orlando. The site ties in with KI’s online recruiting tools.
Michael’s first assignment as a new board member of the Friends of the Saenger was a new direct mail design reminding members to remember the Friends of the Saenger with their holiday gifts. A new exterior photo was needed and Michael set up to shoot while people were showing up for the Camelot performance. “While many people might think my chances at photography were ruined by the weather,” says Michael, “I knew the rain would add extra glitter to the bright, new Saenger.” With umbrella and rain gear in hand, Michael was able to capture a photo that shows the restored Saenger in her true light.
Ready for the Recovery? Fine Tuning Your Marketing Campaign for an Improving Economy
If the recent economic numbers have got you daydreaming about all the new customers and orders you’ll soon be enjoying, you’re not alone. Business owners and marketing managers around the country have been waiting a long time to hear the recent news: that jobs, prices, and even profits, are finally coming back.
4 Ways to Save Money on Your Pay Per Click Campaign… Without Losing Profits
If we could find a way to measure such a thing, I’d venture an estimate that it takes somewhere around ten minutes for the average business owner or online marketer to find out that pay-per-click advertising can be a lot of fun… and about five minutes more to discover that it can be really expensive.
And therein lies the problem: one of the easiest and most straightforward ways to bring visitors and shoppers to your website also carries a potentially heavy price tag. With the current bids for some keywords on Google, Yahoo, and Bing running five and ten times what they did a few years ago, how can savvy marketers make any money?
The answer, as always, isn’t in spending more, but spending better. Here are four sure-fire ways to cut your PPC costs without messing up the bottom line:
Web Design Checklist
A successful web site is as much about the details as it is about the big idea. Many small factors contribute to a site’s effectiveness or lack thereof. To help you get started thinking about it, we’ve put together a checklist of factors to keep in mind. Details will vary from site to site, but this general list will apply to most small business web sites.
Note: Your e-mail will not be disclosed to anyone and you will be able to opt out at any time.
