Duncan McCall
An occasional blog from Duncan McCall about marketing, advertising, and other somewhat relevant news.
Posted on Tuesday, Dec 8, 2009 by Bryan McCall | Comments: 0
Last week I received a very nice marketing piece in the mail promoting Yahoo’s online advertising services that got me thinking about this. Direct mail has been grouped into the list of media that will be going away because of everything online. While the death of all traditional media has been greatly exaggerated, direct mail is definitely doing well. There are good reasons why one of the world’s largest online advertising providers is using direct mail in their business development strategy.
Read MorePosted on Friday, Dec 4, 2009 by Michael Duncan | Comments: 0
Over the years I’ve heard variations on comments expressing trepidation working with “creative” people. (Some) clients don’t want to hurt our feelings by critiquing our work or our ideas, because they perceive us to be so attached to our creative ideas. While there are people in the business who are that attached to their work, most of us understand our goal is to make you more money. We enjoy the creative aspects of the business, but we’ll create oil paintings or play bagpipes if we need a creative outlet…
Read MorePosted on Tuesday, Nov 10, 2009 by Bryan McCall | Comments: 0
The results of an update to research conducted by comScore, Starcom USA and Tacoda, indicate that the 8% of internet users account for 85% of all display ad clicks, and only about 16% of users click on an ad at least once a month. Linda Anderson, author of the study, concludes that “...marketers who attempt to optimize their advertising campaigns solely around the click are assigning no value to the 84% of Internet users who don’t click on an ad…”
However, their research has also shown that online display ads generate significant lift in other ways.
Read the article at www.mediapost.com.
Posted on Thursday, Sep 3, 2009 by Bryan McCall | Comments: 1
Much has been written lately about the imminent demise of traditional media-newspaper, TV, and radio. While it’s true these industries are suffering, I’m not ready to recommend that all of our clients’ marketing budgets be shifted to Facebook campaigns just yet. The business of marketing is changing fast, but right now, in the trenches, there is still no better way to consistently reach large numbers of potential customers than advertising in traditional media, particularly for local advertisers.
Read MorePosted on Wednesday, Sep 2, 2009 by Michael Duncan | Comments: 1
Even if your business is not heavy into online marketing, Facebook, or Twitter, people may still be talking about you online. Here are a few tips and links to free tools to get you started in online reputation monitoring and management.
Read MorePosted on Tuesday, Sep 1, 2009 by Mary Nolan | Comments: 1
After placing a radio buy recently, I received a call from a sales rep asking why her station was not included. While I don’t feel the need to defend our work, I do always try to maintain a good relationship with media reps since I am representing our clients. In any case, I shared with her my rationale for the station choices.
This rep was motivated and soon I received an email from her telling me I was making a mistake…
Read MorePosted on Sunday, Aug 23, 2009 by Bryan McCall | Comments: 0
Congratulations to our friends at KA Med Data. Inc. Magazine has named the healthcare recruiting and staffing, consulting and technology company the nation’s 2,232nd fastest-growing private company. The ranking recognizes KAMedData’s ability to generate revenue while managing a growing staff and developing successful business strategies. This is the second year that KAMedData has been recognized in the Inc. 5,000 list.
Posted on Tuesday, Aug 4, 2009 by Bryan McCall | Comments: 0
Having a good web site is a cost of doing business today. For many types of business, people simply will not take you seriously if you don’t have one. But, with over 170 million web sites out there, you can’t expect to put up a site and have business just start pouring in. In this article, we present an overview of some of the more important aspects of Search Engine Optimization and Search Engine Marketing. These techniques can increase “organic” traffic to your site. We will go into several of these topics in more depth in upcoming posts, but let’s get started…
Read MorePosted on Friday, Jul 31, 2009 by Michael Duncan | Comments: 0
Two recent surveys by Information Strategies, Inc. show that effective e-mail campaigns can increase new business by as much as 20% over the course of a year. And new business from existing clients can be increased by nearly 40%. This, and other similar reports, shows that maintaining constant contacts with potential and existing clients through e-mail is an effective sales tool, even in this economy.
Read MorePosted on Wednesday, Jun 24, 2009 by Michael Duncan | Comments: 0
The economy may be turning around. It may not be. The news varies from day to day. But, for now at least, times are still hard for a lot of us. Which means it is time to step up advertising.
It’s a fact: companies that maintain strong advertising during economic downturns tend to come out the other side with increased market share and a stronger business. Times like these present opportunities for stronger and more aggressive companies that are willing to invest in advertising. And times like these lead to timid companies going away. Here’s why.
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