Duncan McCall
An occasional blog from Duncan McCall about marketing, advertising, and other somewhat relevant news.
Posted on Wednesday, Jun 24, 2009 by Bryan McCall | Comments: 0
Being different is essential for a successful product or service. A powerful point of differentiation can mean the difference between being a market leader or just one of the crowd. I was reminded of this once again recently when a campaign promoting a key difference led to exceptional results for one of our clients.
Read MorePosted on Tuesday, Jun 2, 2009 by Bryan McCall | Comments: 0
If your business has a physical storefront, you need to sign up at Google’s Local Business Center. Claiming your business’s listing on Google allows you to update and add to the information Google has about you. You can specify business categories, upload photos, and even adjust where your business appears on a Google map search. We’ll show you how…
Read MorePosted on Monday, Jun 1, 2009 by Michael Duncan | Comments: 0
We would like to welcome Nick Johnson to our staff as a new designer. We know we will see great things from him.
Posted on Friday, Mar 13, 2009 by Bryan McCall | Comments: 0
adage.com posted their pick for the top 10 media and marketing books of all time. This is a good reading list for anyone involved in marketing. I can recommend each of them except for “The Book of Gossage,” which I’ve never read. But it’s on my list now. My all-time favorite marketing book is “Hey, Whipple. Squeeze This: A Guide to Creating Great Advertising” by Luke Sullivan, number five on the list. See the list…
Read MorePosted on Friday, Feb 13, 2009 by Bryan McCall | Comments: 0
Red and orange make you hungry, or so conventional marketing wisdom says. But a new study says that red also encourages you to pay more attention to detail, while blue makes you more creative.
Read MorePosted on Monday, Feb 9, 2009 by Bryan McCall | Comments: 0
The economic downturn is sweet for Hershey as fourth-quarter net income increases 51%. Of course, they spent more on advertising.
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