Duncan McCall
Today, a company’s internet presence can function as the hub of all marketing efforts. At the most, there should only be about 85 words in a :30 television spot, maybe nine on a billboard. Even print ads are limited. That’s where something as simple as a link to internet presence can help extend the reach of a campaign and build true engagement with the audience.
Our online projects and web designs are designed to make communicating more efficient and meaningful. We build standard compliant web sites using XHTML and CSS. This means the site will load faster, need less effort for maintenance, have better usability and accessibility and broader compatibility across platforms and devices.
Check out some of our recent online projects.
A successful web site is as much about the details as it is about the big idea. Many small factors contribute to a site's effectiveness or lack thereof. To help you get started thinking about it, we’ve put together a checklist of factors to keep in mind. Details will vary from site to site, but this general list will apply to most small business web sites.
When dynamic features are needed, we use the Expression Engine web publishing system. Expression Engine bills itself as being very flexible and feature-rich and we have found this to be the case. The package is also affordable and easy to maintain. Using Expression Engine, authorized users have access to a control panel that allows easy editing and publishing of new content. Expression Engine gives us control over the look and feel of a site, and also lets us easily add considerable functionality, including blogs, forums, calendars, galleries, mailing lists, RSS feeds, podcasts, wikis and more.
Search Engine Optimization (SEO) is a popular buzzword. But real SEO starts at the beginning with site design. We build our sites to be search friendly from the ground up. This involves a technically search-friendly design, such as using ALT tags for images, friendly site navigation, good meta tags and titles, limiting the use of Flash for primary content and other techniques. But the best search engine optimization technique is just good, relevant and well-organized content. We can work with you to identify relevant key words and then design content that will help your site rank well.
Give us a call in Pensacola and let's talk about your web site design.
