Appleyard Duncan McCall

Appleyard Duncan McCall Forms, Creating a Powerhouse in Pensacola's Evolving Advertising Landscape

Pensacola, FLA (January 9, 2024) – In a move to navigate the ever-shifting world of advertising and marketing, Pensacola’s oldest ad agencies are joining forces to create Appleyard Duncan McCall. This formidable new marketing agency combines decades of expertise with a forward-looking approach.

In the late 1950s, Pat Dodson and John Appleyard independently pioneered Pensacola’s advertising landscape. While Dodson, Craddock, and Born transitioned ownership to Michael Duncan and Bryan McCall (Duncan McCall) in the mid-1990s, the John Appleyard Agency continued as a family-run business.

Despite decades of competition, recent collaborations between Duncan McCall and Appleyard Agency revealed synergies in their skills and compatibility in their work styles. The agency leaders recognized this and realized that by combining forces, they could better serve their clients and community.

Appleyard Duncan McCall aims to be a one-stop shop, offering comprehensive marketing and branding consultation, creative services, media planning and buying, and public relations, all under one roof. By pairing decades of experience in traditional media (radio, TV, print, and outdoor) with industry-leading understanding and expertise in web, social, and digital media, the new Agency is positioned to meet the demands of a fluid advertising landscape.

Industry veterans Dick Appleyard, Michael Duncan, Bryan McCall, and Leslie Appleyard Ryan will lead the combined organization and its team of more than 20 dedicated professionals.

This new partnership – driven by a shared vision for a future that includes creative digital marketing – comes with a solid dose of irony. The two agency founders would be excited about this new future… and would be writing all about it on manual typewriters. Appleyard Duncan McCall represents the evolution of the founders’ dedication to delivering innovative and effective advertising solutions for every client.




Dick Appleyard, Leslie Appleyard Ryan, Bryan McCall, Michael Duncan