In our blink-and-you’ll-miss-it media world, brand identity has to be strong and consistent. Consumers may see something only for a split second—or they may be viewing it on a small, handheld screen. Either way, an identity needs to be impactful and instantly recognizable. We look at every aspect of marketing to make sure that the core identity is carried through every element across the board for a cohesive campaign and optimized results.