As a local grassroots organization, Manna fights hunger in Escambia and Santa Rosa counties. In 2014 a flood destroyed their food and equipment. Working from portable, make-do buildings, they still managed to provide area families over 26-thousand meals in 2016. But that could never work permanently. In 2017 we helped them kick-off a $1 million capital campaign designed to move them into new facilities.
Change the logo!
The Manna leadership saw this campaign as the perfect time to update their branding. We agreed. Completely. The existing logo didn’t convey their mission or reflect the impact of their work, specifically, providing healthy food while treating everyone with respect and dignity.
From hunger to hope…
We used simple, but shocking numbers to tell Manna’s story. The ideas that one in four area children suffer from hunger, and that 15% of their clients served in the military compelled action. On print pieces, social media posts, outdoor boards, television, animated ads, the numbers – sometimes accompanied by client anecdotes – created an instinctive call to action. People were empowered to make a difference in their neighbor’s lives. This campaign wasn’t just about a new building, but how the programs and services housed there could genuinely improve the quality of life and restore hope to those overwhelmed by hunger.